About ‘If only…’

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Welcome to If only.

This blog is dedicated to providing useful insights, tips and observations on digital, social media and offline communications within the interactive marketing sphere.  Some of the thinking and observations here will be drawn from my own personal experiences but because of the premise of this blog it’s quite possible that someone else may have thought of it first!

A bit of bumph about me.  I’m Group Planning Director at Tullo Marshall Warren, a leading interactive agency in London.  I’m also a founding member of the IAB Social Media Council. I’ve been fortunate to have worked with some major brands over the last 15 years including Infiniti Europe, Nissan Europe, Unilever, Lloyds TSB, the Department of Health, BUPA, Barnardo’s, WWF and Harley Davidson. So you could say I’ve been around the block a bit – although I’m afraid to say not in a Harley 😉

‘If only we’d thought of that‘ is all about recognising inspiring work and drawing useful insights, learnings and conclusions from some of the best practitioners in the business plus a sprinkling of my own musings for good measure. I hope you find it an inspiring read and learn something along the way.

Thanks for visiting and do come back soon. Or better still if you like what you’ve read so far, why not subscribe for a regular dose of inspirational goodness?

Richard Pentin

Any views and opinions expressed in this blog are my own and do not represent the views of my employer.