D&AD interviews – ‘I wish I’d done that’

Given the name of this blog it seems only fitting to collate this mini series of videos commissioned by D&AD where they asked respected creatives which work from the global advertising community in 2013 had made them think ‘I wish I’d done that’. Here’s their selection.

Digital – Iain Tate, Executive Creative Director, Google Labs chose Philips Hue light bulbs and their online service If This Then That (IFTT)

 

Advertising – Dan Wieden, Chairman, Wieden & Kennedy chose Barton F Graf 9000’s Climate Name Change campaign

 

Film Craft – Rankin chose Matthew Frost’s Fashion Film for Viva Vena.

 

Design – Jessica Walsh, Partner at Design Studio, Sagmeister & Walsh chose Experimental Jetset’s identity for the Whitney Museum.

6 foundations of great digital creative

Stumbled across this succinct presentation from Ashley Ringrose from BannerBlog, on The 6 Foundations Of Great Digital Creative.  It was presented at the AdAge Digital Conference a couple of years ago but still acts as a useful reminder to anyone who spends their working day trying to come up with engaging banner ads!

via digitalbuzz