A car chase with a slight twist

A funny TV ad for Calton Draught beer from Down Under which is worth sharing. Just goes to show how far good humour can travel!

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If you think you can hold your drink, hold your mouse over this.

I love the insight behind this campaign. And you don’t need a focus group to work it out as we have probably all been guilty of behaving like this at some point in our lives.  The dance floor scenes, in particular, are a classic and somewhat disturbing reminder of my student days of old!

So click on this link and hover your mouse over the clip.  And make sure you do this before you go out tonight.

Desperados interactive YouTube ad

We see more and more brands these days creating interactive ads on youtube instead of  TV.  The Bear Hunter by Tippex was a great example and so is this latest campaign by Desperados. They’ve managed to create a fabulously immersive and interactive experience on YouTube  including page morphing, video annotation and Facebook Connect integration.  Someone buy these guys a drink.

Could Google Goggles replace QR codes?

Vodpod videos no longer available.

I’m liking this new experiment by Google.  They’ve recently teamed up with Diageo, T-mobile and few other household brands to see if they can drive their consumers from  offline communications to mobile web environments via the visual search device Google Goggles. So if anyone has the Google Goggles app installed on their Android or iPhone they can effectively scan one of the ‘goggles-enabled’ print ads, posters or DM packs and have a more interactive and virtual experience on their mobile.

Could this ultimately replace QR codes? The mind goggles!

Via @iDMcD. More details here on the official Google Blog.

Plagiarism or mini coincidence?

I came across a couple of interesting ambient ideas over Christmas (via Inspiration Room and Culturebuzz blog).  Both ideas are classic examples of  thinking outside the box (excuse the pun)! Just a shame they both thought of the same idea at the same time!

Here’s Mini’s ambient concept which dramatises the idea that if you were to buy a Mini for Christmas you’d have to ditch the box somewhere.

Then there’s Heineken where TBWA/Noboko have tried to capitalise on the successful walk-in fridge campaign from last year.

I reckon this is just an unlucky co-incidence rather than any act of plagiarism. What do you think?