April fool campaigns you may have missed

This is a bit after the horse has  bolted (or should i say finished the Grand National) but here’s a few gems of April Foolery you may have missed:

LYNX ZERO

As a parody to Coke Zero, here at TMW we came up with this great campaign for Lynx (even though i can’t take any credit for it!)

Lynx Zero is a new range of sprays, shower gels and hair products for men in relationships. The range is understood to contain absolutely no ‘Lynx Effect’ – the brand’s infamous ingredient that has made guys irresistible to the opposite sex for years. The new range claims to boast all of the Lynx flavour but just have less effect on the opposite sex. So lads in relationships – or even single lads who simply want a day off – can still look good, smell good and feel good… without getting in trouble.

lynx-zero-angels

lynx-zero-paper

lynx-zero-site

DUREX BANGS

TMW also developed this nice idea for Durex Facebook.What better way to stop the sound from overly-amorous neighbours than a pair of sex-noise cancelling headphones.

12-04-2013 13-51-31

BMW P.R.A.M.

Just to show I’m not completely biased here’s a non TMW example! BMW UK who ran an ad campaign for the P.R.A.M. (Postnatal Royal Auto Mobile) to link in with the imminent royal birth. The ad featured in the Daily Telegraph, on the BMW UK website (now removed) and the BMW UK Facebook page.

bmw-pram-ad

If you want to see April Fool campaigns from earlier years, click here (2009) or here (2012)

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Lynx celebrates 1 million fans with Rube Goldberg machine

Hats off to the Lynx team at TMW who have just published this great video to commemorate reaching the important milestone of 1 million fans.  The Rube Goldberg machine is a nod to all the Lynx products or campaigns over the years to the present day.  It was shot in one take but took over 58 attempts to get it right.  What I particularly like about this video is that you have to watch it carefully – and many times – to have any chance of guessing all the references. How many TV ads can do that?

If you’re impatient like me and can’t wait to figure out all the references, he’s the answers revealed in reverse order using You Tube’s video annotation.

Facebook Timeline – a practical guide

I recently wrote a post called ‘Going back in Timeline‘, which reviews some of the more interesting ways in which brands are exploiting the new Facebook Timeline.  But if you want a more practical look at the main changes you need to make to Facebook Pages, this slideshare presentation sums it up pretty well. But hurry – the deadline is the end of this month 🙂

Infographic: How to get more clicks on Twitter

A couple of weeks ago I posted about a great empirical study by Buddy Media which outlines ways in which to optimise the engagement of Facebook wallposts. So what about Twitter?  Well there’s an infographic for that too, courtesy of Hubspot.

via www.vincentabry.com

This is pure gold dust

If you’re responsible for fan engagement on Facebook, read this report by Buddy Media now!  It’s a statistical study based on all the rich data Buddy Media have at their disposal, so if you need evidence or insights to help improve engagement strategies on your wall, this is a great place to start.  These are some of the questions it aims to answer with some revealing results:

  • What is the optimal length of a post?
  • What is the impact of URL shorteners?
  • When is the best time of day to post?
  • What is the best day to post content (by industry sector)?
  • How should open-ended questions be constructed to solicit the best response?
  • What keyword phraseology gets the best results for promotions or action-orientated posts?

You may have the answers to these types of questions already having conducted your own analysis but if not, read on!

via Techsavyagent