Mobile shopping goes underground

This clever idea by Tesco in Korea works on so many levels:

  • i love the fact that their mobile e-commerce doesn’t simply replicate the main ecommerce site but provides an additinoal benefit  ie it kills downtime when consumers are waiting for a tube;
  • It leverages mobile QR technology to great effect (although I admit Asia are well ahead of the game in that respect);
  • It’s a great example of how to create a virtual store environment – which means it can take its retail proposition to the consumer rather than hope consumers will come to them;
  • it demonstrates how mobile really comes into its own when combined with other media such as OOH
  • It positions Tesco as an innovator or forward thinking company
  • It’s just reminded me I need to get a food shop in before the weekend!  Too bad I shop with Ocado!

Nice job.

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Lynx (Augmented Reality) Fallen Angels in Victoria Station!

So many brands have jumped on the ‘Augmented Reality bandwagon’ that it’s in danger of becoming old hat already.  But every now again you see an execution where it all comes together brilliantly.  This latest campaign by Lynx Excite is a case in point.  What I like about it is the way they’ve seamlessly extended the big idea behind Fallen Angels and used AR to bring it to life, rather than relying on the technology to dictate the big idea.  I also think AR works best when used in experiential environments  like this as consumers get to enjoy the full virtual experience without having to overcome the usual barriers to entry, such as having to print out the AR code or switch on webcams.

This content was posted on the Lynx Effect Facebook page (managed by TMW) which already has over 200k social handraisers.  It’s definitely worth a peek – not only is it a good example of how to produce engaging content to build and cultivate an active community but it also features plenty of Lynx girls in various forms of undress 😉

For more posts on Augmented Reality, feel free to click here.

Inspired cyberbullying campaign


Thanks to Hebiflux for spotting this inspired campaign to raise awareness of cyberbullying. When you look at this Youtube clip you’ll wonder why no one has ever thought of doing this before.  Pure genius.

Not only that but it’s also convinced me to stop leaving abusive comments on random Bebo profiles!

Plagiarism or mini coincidence?

I came across a couple of interesting ambient ideas over Christmas (via Inspiration Room and Culturebuzz blog).  Both ideas are classic examples of  thinking outside the box (excuse the pun)! Just a shame they both thought of the same idea at the same time!

Here’s Mini’s ambient concept which dramatises the idea that if you were to buy a Mini for Christmas you’d have to ditch the box somewhere.

Then there’s Heineken where TBWA/Noboko have tried to capitalise on the successful walk-in fridge campaign from last year.

I reckon this is just an unlucky co-incidence rather than any act of plagiarism. What do you think?

Creating banner ads on the fly

I’ve heard of branded sheep before but branded flies must go down as one of the craziest, most inventive ambient stunts I’ve heard in a while. But this is exactly what a German book company called Eichborn did at the recent 2009 Frankfurt Book Fair – they attached little banners to a number of flies and then released them onto the unsuspecting public.

Flies are a nuisance at the best of times so strapping branded advertising messages to them could arguably be perceived as the most irritating form of advertising ever conceived.  However, as a one-off stunt it’s a superb idea and seems an inspired way to get noticed in such a competitive environment where every exhibitor is vying for consumer attention. Pure genius.


via mashable