This is a bit after the horse has bolted (or should i say finished the Grand National) but here’s a few gems of April Foolery you may have missed:
As a parody to Coke Zero, here at TMW we came up with this great campaign for Lynx (even though i can’t take any credit for it!)
Lynx Zero is a new range of sprays, shower gels and hair products for men in relationships. The range is understood to contain absolutely no ‘Lynx Effect’ – the brand’s infamous ingredient that has made guys irresistible to the opposite sex for years. The new range claims to boast all of the Lynx flavour but just have less effect on the opposite sex. So lads in relationships – or even single lads who simply want a day off – can still look good, smell good and feel good… without getting in trouble.
TMW also developed this nice idea for Durex Facebook.What better way to stop the sound from overly-amorous neighbours than a pair of sex-noise cancelling headphones.
Just to show I’m not completely biased here’s a non TMW example! BMW UK who ran an ad campaign for the P.R.A.M. (Postnatal Royal Auto Mobile) to link in with the imminent royal birth. The ad featured in the Daily Telegraph, on the BMW UK website (now removed) and the BMW UK Facebook page.
If you want to see April Fool campaigns from earlier years, click here (2009) or here (2012)
April Fool’s Day is always a good time to have a little fun with your advertising whilst simultaneously humanising the brand. Google’s elaborate hoaxes across their different platforms seems to be attracting all the headlines but I’m not sure I can be bothered to critique it here – life’s too short! Instead, I’ve opted to post about three simple campaigns which I quite like.
Lynx mobile spray app
I didn’t work on this personally unfortunately but the Lynx team at TMW have come up trumps with this useful mobile spray app – guaranteed to give instant sex appeal on the go – apparently! Promoted on YouTube and Facebook
BMW’s driverless running coach
BMW are known for doing April Fool hoaxes every year – in fact I referenced theirs a few years ago here when I first started this blog. What I like about their executions is that they always tie them into their product or brand truths whether it’s linked to Efficient Dynamics, telematics technology or in this case their sponsorship of the London 2012 Olympics. So even though it’s tongue in cheek it’s still reinforcing their brand values and positioning in some way.
This year they highlight how their ConnectedDrive technology and surround view cameras can help turn their cars into driverless coaches where they follow the runner at a safe distance. And as with all their April Fool ads they continue to have fun with the email address too – so if you want more details you can email their Head of Futile Innovations, Alvin.Alaff@bmw.co.uk
Build your own mini
Mini Australia have come up with a farcical lease financing scheme where yu can now order a mini, one part at a time and build it yourself! Only 29,762 parts to collect…