Car porn (but this time with a plot)

So BMW did it over 10 years ago with The Hire but who cares. Here’s another gorgeous piece of car porn from Jaguar directed by Ridley Scott Associates which showcases the new Jaguar F-TYPE in all its glory.

15 minutes of brand entertainment at its best.

Advertisements

Holy smokes! Now even the Pope’s on Twitter

I was pleased to discover today that the person who broke this story was none other than my brother Edward Pentin. Nice work bro!

So if you’re looking for some divine inspiration to break up your twitter feed, who better to follow than  Pope Benedict XVI himself.

Lady Gaga may have some competition on her hands!

Consumer insight: playfulness

Russel Davies gave a fascinating talk recently about our innate desire to be playful; or more specifically the human tendancy to pretend or amuse ourselves in role play in our daily lives. It’s that childhood instinct to be someone else whether that’s a soldier, a CIA agent, a fighter pilot, a catwalk model or even a princess.

He gives an array of examples where companies or brands have tried to tap into this insight from designing combat trousers, barbie dolls and luxury performance watches to more immersive examples like those meticulously designed large-scale model railways or the all-consuming computer games we see on the market today.

All these designs combine basic functionality with the act of pretending. So a watch may tell the time but the added value it really provides is the fact that when you wear it you feel more like a pilot!

Applying this logic to the world of advertising you can see many ad campaigns  appealing to this sense of pretending.

Gillette gives you licence to believe you’re an alpha male with the chizelled jawlines of famous sportsmen, whilst Armani somehow convinces you you’re going to look like David Beckham as soon as you strip down to your cacks…yeah right!

david-beckham-armani-underwear

Likewise, The Lynx Effect appeals to man’s desire to transform himself into a sex god!

This insight is hardly revelationary as it’s been a technique exploited by many brands ever since advertising began.

old-fashioned-ad3

However, I don’t think that’s the only point Russell Davies is really trying to make.  He later expands on this idea of pretending and suggests that we’re seeing the emergence of what he calls ‘Barely Games’.  These are essentially applications or utilities which tap into our subconsciousness in a less overt way than perhaps the full blown computer games, whilst still appealing to that childhood instinct of being playful and the act of pretending.

He quotes Foursquare as an example as it complements your daily life by rewarding you with rewards when you frequent particular retail outlets or restaurants, earning badges along the way.  If you become Mayor of a certain establishment you’ve achieved the ultimate reward status.

These sorts of games don’t require 100% attention but simply complement our lives whilst still appealing to that basic human desire to be playful.  He concludes by showcasing a protype of his own Barely Game which I think is absolutely brilliant and so ahead of its time.  I wonder how long before we see gaming manufacturers, app developers or brands cotton on to this insight and design games, apps or utilities which fit into our every day lives whilst satisfying this curious childlike behaviour.

Vodpod videos no longer available.

more about “Playfulness“, posted with vodpod

Poignant press ad featuring Michael Jackson’s accessories

I was a big Michael Jackson fan when I was younger and have to admit I still can’t resist throwing in a few of his moves whenever I venture onto the dance floor (albeit not with quite the same proficiency!)  So I was as shocked as anyone to hear the sad news today.

However, I bet DDB Espana who created this ad last year for a commercial centre in Spain are feeling rather chuffed with themselves. In light of recent events I wouldn’t be surprised if they reran this ad out of respect for the King of Pop, not least because his absence from the ad makes it all the more poignant.

michael-jackson-accessories

Thanks to Inspiration Room for spotting this.