'If only we'd thought of that'

Inspiring social media & interactive marketing strategies

  • About me

    Richard Pentin

    Richard Pentin

    Strategy Partner by day. An exhausted, waste of space by night.

    Strategy Partner at Lida (M & C Saatchi Group), member of the IAB Social Media Council

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Posts Tagged ‘gaming’

MINI Launch Mobile Geolocation Multiplayer Reality Game

Posted by Richard Pentin on October 26, 2010

Rather cool iphone app courtesy of Mini which uses geolocation data as part of the game mechanic.  Players have the chance to win a brand spanking new Mini too.   But don’t get too excited unless you live in Stockholm!

Via mobile inc

Posted in Automotive, Technology | Tagged: , , , | 1 Comment »

Mashup: Google Earth + Grand Theft Auto

Posted by Richard Pentin on May 12, 2010

A great mashup here of google earth and Grand Theft Auto.

That’s the last time I lend the car keys to the wife ;-) (sorry, cheap gag!)


Posted in Entertainment, Innovation, social media | Tagged: , , | Leave a Comment »


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