Handy tool by Googlelabs to optimise webdesign

Here’s a nifty little tool from Google Labs to help you work out how much of your website design is actually visible to the end user, depending on the size of their browser window.  It’s dead easy to use – simply tap in your URL and your website appears overlayed with browser penetration figures so you can see at a glance the proportion of visitors who can view your content without scrolling. Or more to the point, the proportion of visitors who completely miss key elements of your design because it falls below the fold! Pretty important stuff, particularly if you find that your primary call to action is currently out of site for 30% of your visitors.

Could Google Goggles replace QR codes?

I’m liking this new experiment by Google.  They’ve recently teamed up with Diageo, T-mobile and few other household brands to see if they can drive their consumers from  offline communications to mobile web environments via the visual search device Google Goggles. So if anyone has the Google Goggles app installed on their Android or iPhone they can effectively scan one of the ‘goggles-enabled’ print ads, posters or DM packs and have a more interactive and virtual experience on their mobile.

Could this ultimately replace QR codes? The mind goggles!

Via @iDMcD. More details here on the official Google Blog.

Anybody out there?

google-wave-logo-1_3Was all excited this week when I got my invitation to try out Google Wave.  And no I didn’t pay $99 on ebay!  Only slight snag though –  I don’t know anyone else on it! In fact, I’m in danger of  looking like Billy No Mates with no-one to play with!

So if there’s anyone out there who wants to give me a little wave from afar, my email address is rpentin@googlewave.com.  But hurry, the novelty of sending emails to myself is starting to wear a bit thin.