Here’s a nifty little tool from Google Labs to help you work out how much of your website design is actually visible to the end user, depending on the size of their browser window. It’s dead easy to use – simply tap in your URL and your website appears overlayed with browser penetration figures so you can see at a glance the proportion of visitors who can view your content without scrolling. Or more to the point, the proportion of visitors who completely miss key elements of your design because it falls below the fold! Pretty important stuff, particularly if you find that your primary call to action is currently out of site for 30% of your visitors.
Vodpod videos no longer available.
I’m liking this new experiment by Google. They’ve recently teamed up with Diageo, T-mobile and few other household brands to see if they can drive their consumers from offline communications to mobile web environments via the visual search device Google Goggles. So if anyone has the Google Goggles app installed on their Android or iPhone they can effectively scan one of the ‘goggles-enabled’ print ads, posters or DM packs and have a more interactive and virtual experience on their mobile.
Could this ultimately replace QR codes? The mind goggles!