Posted by Richard Pentin on November 16, 2010
I’m liking this new experiment by Google. They’ve recently teamed up with Diageo, T-mobile and few other household brands to see if they can drive their consumers from offline communications to mobile web environments via the visual search device Google Goggles. So if anyone has the Google Goggles app installed on their Android or iPhone they can effectively scan one of the ‘goggles-enabled’ print ads, posters or DM packs and have a more interactive and virtual experience on their mobile.
Could this ultimately replace QR codes? The mind goggles!
Via @iDMcD. More details here on the official Google Blog.
Posted in Alcoholic drinks, Apps & utilities, Innovation, mobile marketing, Technology, Telecommunications | Tagged: android, google, iphone, mobile | 1 Comment »
Posted by Richard Pentin on October 26, 2010
Rather cool iphone app courtesy of Mini which uses geolocation data as part of the game mechanic. Players have the chance to win a brand spanking new Mini too. But don’t get too excited unless you live in Stockholm!
Via mobile inc
Posted in Automotive, Technology | Tagged: apps, gaming, iphone, mobile | 1 Comment »