A couple of weeks ago I posted about a great empirical study by Buddy Media which outlines ways in which to optimise the engagement of Facebook wallposts. So what about Twitter? Well there’s an infographic for that too, courtesy of Hubspot.
Here’s a nifty little tool from Google Labs to help you work out how much of your website design is actually visible to the end user, depending on the size of their browser window. It’s dead easy to use – simply tap in your URL and your website appears overlayed with browser penetration figures so you can see at a glance the proportion of visitors who can view your content without scrolling. Or more to the point, the proportion of visitors who completely miss key elements of your design because it falls below the fold! Pretty important stuff, particularly if you find that your primary call to action is currently out of site for 30% of your visitors.
Not so long ago I helped to develop the IAB social media measurement framework in conjunction with the IAB Social Media Council. It generated quite a lot of press coverage at the time and seemed to stimulate some positive debate around the issue. What was particularly encouraging is that ISBA have got behind it too.
This week the IAB Social Media Council has published a social media measurement guide which expands on the framework whilst also drawing on the collective experience of the Council members who sit on the measurement subcommittee. I’ve written the introduction which explains the rationale behind the framework and how it works, so if you’re not familiar with it, do check it out and let us know what you think. It’s virtually impossible to come up with a framework which will please everyone, so I’m sure some people will struggle to see its value but hopefully the majority will feel it’s a step in the right direction! But there are also some very useful contributions from COI, Market Sentinel, We are social, Outside Line, NMIncite and Unruly Media, so even if the framework isn’t for you, there may be other interesting insights which you can glean.
There’s a blog post on the Council’s blog which introduces the guide or you can dive straight into the meat and bones here!
As part of my role on the IAB Social Media Council, I’ve been working on the formulation of a new framework for measuring social media activity. We firmly believe the industry needs to be much more aligned when it comes to measurement. Not only will a robust methodology help us evaluate our own success but it will also help us when it comes to draw comparative learnings from other players in the industry.
But this isn’t possible unless there’s a lot more standardisation in the way we measure social media activity. Hence this model.
I’ve called it the IAB Framework, not just because of the association with the Internet Advertising Bureau but also because the acronym respresents the 3 stages of the methodology I’m proposing. Quite chuffed with that one actually 😉
You can view the rationale behind this framework in the presentation below or alternatively read the post I wrote last week on the IAB Social Media Blog. In fact, I discovered over the weekend that this was the most tweeted presentation on Slideshare, making it onto their home page under the ‘Hot on Twitter’ section. Clearly it must have been when most of the twitterati were asleep!
I’m also pleased to say (and somewhat relieved) the Council is largely in agreement this framework and will be promoting it to the press in a couple of weeks. So let me know if you’ve got any feedback or suggestions as I’d rather hear your feedback now than after it’s in the public domain!