A couple of weeks ago I posted about a great empirical study by Buddy Media which outlines ways in which to optimise the engagement of Facebook wallposts. So what about Twitter? Well there’s an infographic for that too, courtesy of Hubspot.
Here’s a nifty little tool from Google Labs to help you work out how much of your website design is actually visible to the end user, depending on the size of their browser window. It’s dead easy to use – simply tap in your URL and your website appears overlayed with browser penetration figures so you can see at a glance the proportion of visitors who can view your content without scrolling. Or more to the point, the proportion of visitors who completely miss key elements of your design because it falls below the fold! Pretty important stuff, particularly if you find that your primary call to action is currently out of site for 30% of your visitors.