Social media isn’t the answer to everything

I may be an avid proponent of social media but I think we all need a reality check every now and again, just to ensure we don’t get too carried away with ourselves!

Yes, we live in exciting times where a new social ecosystem is having massive implications in the way brands try to engage consumers.  But that’s not to mean social media is the Holy Grail.  Far from it.  Traditional media still plays a pivotal role whether that’s to build brand awareness, brand saliency or brand reappraisal, to generating brand engagement and soliciting a response.  Social media marketing is just another versatile tool at our disposal within the proverbial marketing toolbox.  (In fact, some might call it a Swiss Army penknife but that’s beside the point!)

Anyhow, this promotional clip is a hilarious reminder that social media won’t solve all our problems and can get up its own arse at times.  Fair cop. Although I have to say it’s somewhat ironic that they chose to seed an online video to get their point across;-)

Poignant press ad featuring Michael Jackson’s accessories

I was a big Michael Jackson fan when I was younger and have to admit I still can’t resist throwing in a few of his moves whenever I venture onto the dance floor (albeit not with quite the same proficiency!)  So I was as shocked as anyone to hear the sad news today.

However, I bet DDB Espana who created this ad last year for a commercial centre in Spain are feeling rather chuffed with themselves. In light of recent events I wouldn’t be surprised if they reran this ad out of respect for the King of Pop, not least because his absence from the ad makes it all the more poignant.


Thanks to Inspiration Room for spotting this.