5 ‘awesome’ social media strategies

via @themarkcarroll

 

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7 Dimensions of Virality

Coming up with a viral campaign is never easy otherwise we’d all be doing it. But I do believe there are certain skills and techniques which one can deploy to improve one’s chances of viral success. I call these the 7 Dimensions of Virality and have summarised them in the chart below. It’s intended to add to the growing school of thought known as Propagation Planning. If you want the narrative which goes behind my thinking in this chart, please read my guest post on econsultancy 7 top tips for viral success.

Facebook Timeline – a practical guide

I recently wrote a post called ‘Going back in Timeline‘, which reviews some of the more interesting ways in which brands are exploiting the new Facebook Timeline.  But if you want a more practical look at the main changes you need to make to Facebook Pages, this slideshare presentation sums it up pretty well. But hurry – the deadline is the end of this month 🙂

Infographic: How to get more clicks on Twitter

A couple of weeks ago I posted about a great empirical study by Buddy Media which outlines ways in which to optimise the engagement of Facebook wallposts. So what about Twitter?  Well there’s an infographic for that too, courtesy of Hubspot.

via www.vincentabry.com

10 tips for infectious viral content

The Marketer (The Chartered Institute of Marketing magazine) has solicited some top tips from various industry bods on how to produce infectious viral content. These are briefly summarised below but read the full article if you want more meat on the bones. Also you might even spot a top tip from me!

1. Timing

2. Get emotional

3. Be brave

4. Strike the right tone

5. Talent plus timing plus luck

6. Authenticity

7. Explore

8. Seeding

9. Personalisation

10. New platforms