Picture the scene. You’re in a remote village in Belgium, quietly enjoying your cappucino al fresco style when all of a sudden someone pushes a button and all hell breaks loose! Brilliant.
Coming up with a viral campaign is never easy otherwise we’d all be doing it. But I do believe there are certain skills and techniques which one can deploy to improve one’s chances of viral success. I call these the 7 Dimensions of Virality and have summarised them in the chart below. It’s intended to add to the growing school of thought known as Propagation Planning. If you want the narrative which goes behind my thinking in this chart, please read my guest post on econsultancy – 7 top tips for viral success.
I recently wrote a post called ‘Going back in Timeline‘, which reviews some of the more interesting ways in which brands are exploiting the new Facebook Timeline. But if you want a more practical look at the main changes you need to make to Facebook Pages, this slideshare presentation sums it up pretty well. But hurry – the deadline is the end of this month 🙂
The Marketer (The Chartered Institute of Marketing magazine) has solicited some top tips from various industry bods on how to produce infectious viral content. These are briefly summarised below but read the full article if you want more meat on the bones. Also you might even spot a top tip from me!
2. Get emotional
3. Be brave
4. Strike the right tone
5. Talent plus timing plus luck
10. New platforms