Here’s a rather ‘insightful’ look on the contentious subject of what makes a good insight. I particularly like the refrigerator analogy!
Here’s a useful reminder by McKinsey of the value strategic leaders can bring to a company. Whilst the article is geared more towards business leaders/CEOs there are a lot of similarities for account planners. Providing leadership and direction, representing the voice of reason, seeing strategy through to execution, constant reassessment and invention…these are all key attributes or skills which planners need to emulate in order to add value and provide strategic leadership.