Car porn (but this time with a plot)

So BMW did it over 10 years ago with The Hire but who cares. Here’s another gorgeous piece of car porn from Jaguar directed by Ridley Scott Associates which showcases the new Jaguar F-TYPE in all its glory.

15 minutes of brand entertainment at its best.

Lynx celebrates 1 million fans with Rube Goldberg machine

Hats off to the Lynx team at TMW who have just published this great video to commemorate reaching the important milestone of 1 million fans.  The Rube Goldberg machine is a nod to all the Lynx products or campaigns over the years to the present day.  It was shot in one take but took over 58 attempts to get it right.  What I particularly like about this video is that you have to watch it carefully – and many times – to have any chance of guessing all the references. How many TV ads can do that?

If you’re impatient like me and can’t wait to figure out all the references, he’s the answers revealed in reverse order using You Tube’s video annotation.