Two unnatural bedfellows: eBay and BMW

You wouldn’t normally expect to see a luxury brand market itself on eBay but that’s exactly what BMW have done with their BMW Direct Store.

And they’ve done a good job too. BMW owners can now buy a wide and varied selection of accessories and merchandise without having to step foot in a dealership.  I wonder how long before you can buy a BMW 5 series?

Advertisements

Top 5 mobile trends x 45!

If you’re seriously wondering where mobile is going over the next few years then I’d recommend you check out this fascinating presentation.  It’s essentially a collaborative effort where 45 mobile ‘experts’ provide their top 5 predictions.

And there I was thinking my iPhone was state-of-the-art!

Via www.7thmassmedia.com