Tag Archives: experiential

Mobile shopping goes underground

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This clever idea by Tesco in Korea works on so many levels:

  • i love the fact that their mobile e-commerce doesn’t simply replicate the main ecommerce site but provides an additinoal benefit  ie it kills downtime when consumers are waiting for a tube;
  • It leverages mobile QR technology to great effect (although I admit Asia are well ahead of the game in that respect);
  • It’s a great example of how to create a virtual store environment – which means it can take its retail proposition to the consumer rather than hope consumers will come to them;
  • it demonstrates how mobile really comes into its own when combined with other media such as OOH
  • It positions Tesco as an innovator or forward thinking company
  • It’s just reminded me I need to get a food shop in before the weekend!  Too bad I shop with Ocado!

Nice job.

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Lynx (Augmented Reality) Fallen Angels in Victoria Station!

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So many brands have jumped on the ‘Augmented Reality bandwagon’ that it’s in danger of becoming old hat already.  But every now again you see an execution where it all comes together brilliantly.  This latest campaign by Lynx Excite is a case in point.  What I like about it is the way they’ve seamlessly extended the big idea behind Fallen Angels and used AR to bring it to life, rather than relying on the technology to dictate the big idea.  I also think AR works best when used in experiential environments  like this as consumers get to enjoy the full virtual experience without having to overcome the usual barriers to entry, such as having to print out the AR code or switch on webcams.

This content was posted on the Lynx Effect Facebook page (managed by TMW) which already has over 200k social handraisers.  It’s definitely worth a peek – not only is it a good example of how to produce engaging content to build and cultivate an active community but it also features plenty of Lynx girls in various forms of undress 😉

For more posts on Augmented Reality, feel free to click here.