Car porn (but this time with a plot)

So BMW did it over 10 years ago with The Hire but who cares. Here’s another gorgeous piece of car porn from Jaguar directed by Ridley Scott Associates which showcases the new Jaguar F-TYPE in all its glory.

15 minutes of brand entertainment at its best.

6 foundations of great digital creative

Stumbled across this succinct presentation from Ashley Ringrose from BannerBlog, on The 6 Foundations Of Great Digital Creative.  It was presented at the AdAge Digital Conference a couple of years ago but still acts as a useful reminder to anyone who spends their working day trying to come up with engaging banner ads!

via digitalbuzz