Welcome to ‘if only…’

Let’s be honest, every now again we all come across impressive campaigns, strategic insights or approaches where you just have to eat humble pie and wish you’d thought of it!  ‘If only we’d thought of that‘ is a distillation of some of the most inspiring work I come across within social media and interactive marketing, peppered with a sprinkling of my own strategic insights for good measure.  It’s intended to be a helpful and lighthearted resource for anyone in the industry, so do subscribe for updates, add this to your RSS feeds or follow me on Twitter.  ENJOY!

Car porn (but this time with a plot)

So BMW did it over 10 years ago with The Hire but who cares. Here’s another gorgeous piece of car porn from Jaguar directed by Ridley Scott Associates which showcases the new Jaguar F-TYPE in all its glory.

15 minutes of brand entertainment at its best.

10 Mobile Marketing Commandments

Here’s a helpful online reminder of the main points to consider when marketing for mobile devices. It’s been developed and lovingly put together by Mike Phillips, a fab Planner who works in my team at TMW.    If you get time, it’s worth reading the slideshare presentation as well as it provides further substantiation and illustrative examples behind each commandment. Nice work @imjustmike.

http://mobilemarketingcommandments.com
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