Welcome to ‘if only…’

Let’s be honest, every now again we all come across impressive campaigns, strategic insights or approaches where you just have to eat humble pie and wish you’d thought of it!  ‘If only we’d thought of that‘ is a distillation of some of the most inspiring work I come across within social media and interactive marketing, peppered with a sprinkling of my own strategic insights for good measure.  It’s intended to be a helpful and lighthearted resource for anyone in the industry, so do add this to your RSS feeds or follow on Twitter if you want to be kept up to date and inspired by some of the best practitioners in the business.  ENJOY!

Anybody out there?

Was all excited this week when I got my invitation to try out Google Wave.  And no I didn’t pay $99 on ebay!  Only slight snag though -  I don’t know anyone else on it! In fact, I’m in danger of  looking like Billy No Mates with no-one to play with!

So if there’s anyone out there who wants to give me a little wave from afar, my email address is rpentin@googlewave.com.  But hurry, the novelty of sending emails to myself is starting to wear a bit thin.

Creating banner ads on the fly

I’ve heard of branded sheep before but branded flies must go down as one of the craziest, most inventive ambient stunts I’ve heard in a while. But this is exactly what a German book company called Eichborn did at the recent 2009 Frankfurt Book Fair – they attached little banners to a number of flies and then released them onto the unsuspecting public.

Flies are a nuisance at the best of times so strapping branded advertising messages to them could arguably be perceived as the most irritating form of advertising ever conceived.  However, as a one-off stunt it’s a superb idea and seems an inspired way to get noticed in such a competitive environment where every exhibitor is vying for consumer attention. Pure genius.

via mashable