Let’s be honest, every now again we all come across impressive campaigns, strategic insights or approaches where you just have to eat humble pie and wish you’d thought of it! ‘If only we’d thought of that‘ is a distillation of some of the most inspiring work I come across within social media and interactive marketing, peppered with a sprinkling of my own strategic insights for good measure. It’s intended to be a helpful and lighthearted resource for anyone in the industry, so do add this to your RSS feeds or follow on Twitter if you want to be kept up to date and inspired by some of the best practitioners in the business. ENJOY!
Welcome to ‘if only…’
Posted by Richard Pentin on May 24, 2009
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TED talk: Creating intangeable value
Posted by Richard Pentin on November 29, 2009
Rory Sutherland (Vice Chairman at Ogilvy UK) is well known for his entertaining and insightful oratory skills and this recent TED talk is no exception. The essence of the talk is based on the belief that it’s generally easier and probably more cost effective to change perceptions and intangeable value than to physically change reality or intrinsic material value.
He quotes many humorous examples to support his argument from the billions invested in medical research when the placebo may be just as effective, to the lateral attempts by the Prussian royalty to persuade the general public to adopt the humble potato!
Worth watching, if nothing else but to see his charismatic delivery.
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