I’ve been a bit slack updating the blog over the last couple of months but I have to say it’s for good reason – I’ve been busy frantically planning my wedding! I thought my experience in planning campaigns would have put me in good stead but I was woefully underprepared for the management skills and associated stress that goes into planning a wedding! Anyhow, I’m pleased to say the day was a rip-roaring success and without doubt the most remarkable day in my life. The honeymoon in the Seychelles was equally amazing although judging by the cost I can safely say it was not only the holiday of a lifetime but quite possibly the only holiday in my lifetime!
In some ways, social media has enjoyed a similar honeymoon period where we’ve all enjoyed the initial euphoria and excitement of being involved in this fascinating new era in digital marketing. But I think the days of exploration and experimentation are largely behind us now. Had we not had the recession the honeymoon period may well have lasted a few more years but with marketing budgets being heavily scrutinised and becoming ever-increasingly accountable, few brands can afford the luxury of embarking on social media campaigns on a whim and a prayer.
As we approach what Gartner’s Hype Cycle describes as the ‘Trough of Disillusionment‘, only the most considered and well-thought out social media campaigns and technologies will emerge as we pursue our enduring love affair with this exciting phenomenon.
The honeymoon was fun whilst it lasted.
'If only we'd thought of that' 